Digital

Job Overview

We are looking for a data-driven and creative Digital Marketing Executive to join our marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company’s brand, products, and services. Your primary focus will be to drive qualified traffic, enhance brand awareness, and generate high-quality leads across all online channels. [1, 2, 3, 4, 5]

Key Responsibilities

• Campaign Execution: Plan and execute multi-channel digital campaigns, including SEO/SEM, email, social media, and display advertising. [1, 2, 3, 4, 5]
• SEO & Website Traffic: Optimize website content, landing pages, and paid search copy to improve organic rankings and maximize conversion rates. [1, 2, 3, 4, 5]
• Social Media Management: Maintain, grow, and engage our audience on platforms such as Facebook, Instagram, LinkedIn, and Twitter. [1, 2, 3, 4]
• Content & Design Collaboration: Work closely with design and content teams to create highly engaging visual assets, reels, graphics, and ad copy. [1, 2, 3, 4, 5]
• Performance Monitoring: Track, analyze, and report on the performance of all digital marketing campaigns using Google Analytics and other monitoring tools. [1, 2, 3, 4, 5]
• Market Research: Monitor industry trends, evaluate competitor activities, and identify new digital marketing technologies to keep the brand ahead. [1, 2, 3, 4, 5]

Key Requirements & Skills

• Experience: 1–3 years of proven experience as a Digital Marketing Executive or similar role.
• SEO & SEM Expertise: Strong understanding of search engine optimization (SEO) and pay-per-click (PPC) campaign management.
• Social Media Proficiency: Hands-on experience running organic and paid ad campaigns via Meta Ads Manager and LinkedIn Campaign Manager.
• Technical Tools: High familiarity with Google Analytics, Google Ads, Google Search Console, and SEO suites like Ahrefs or SEMrush.
• Design & Content Skills: Basic design proficiency using tools like Canva, with an eye for creating clean, professional visual content.
• Communication: Excellent written and verbal communication skills for effective copywriting, proofreading, and messaging.
• Analytical Mindset: Strong data-driven approach with the ability to interpret web traffic metrics and translate them into actionable strategies.
• Education: Bachelor’s degree in Marketing, Business, Digital Media, or a related field. A formal Digital Marketing certification is highly preferred